tolga erkal

The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.

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Internet overtakes television to become biggest advertising sector in the UK | Media | The Guardian

One important thing to note about this fact: Of that number 60 percent is search and 22 percent is classified. That means the web has taken over the market once reserved for the newspaper industry, hardly a surprise. (There are also a number of other factors that make the UK advertising marketing different.)

Sure the advertising number on the web has surpassed TV, but that does not mean that it’s actually taking advertising dollars away from it in any kind of serious way (which is the story most prefer to tell). In the future I have little doubt that we’ll see the same thing happen in the US, but it won’t be some sign that the advertising world has seen the light.